Supporting Vietnam’s Emission Reduction Goals and Agricultural Community
Green Carbon Inc. (CEO: Jun Okita, hereinafter “Green Carbon”), a company engaging in the creation and sale of nature-based carbon credits, is pleased to announce that it has joined the Advisory Committee of the Food Innovation Hub (hereinafter “FIH”※1) in Vietnam, an initiative led by the World Economic Forum (hereinafter “WEF”※2) and the Vietnamese government. The company’s appointment follows its outstanding achievements, including signing MOUs for carbon credit development with 19 Vietnamese provinces—the highest number among Japanese companies—and becoming the first Japanese company to officially join the “1 Million Hectares Project※3.”We are also pleased to announce that Green Carbon’s CEO Jun Okita has been appointed as a board member of the FIH.
The FIH is a public-private partnership platform that promotes food system transformation in Vietnam through food technology and smart agriculture. As a member of the Advisory Committee, Green Carbon will leverage its expertise from ongoing agricultural projects in the country to contribute to Vietnam’s decarbonization and economic development.
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◆ Background and Overview of Vietnam FIH Participation
Green Carbon is actively engaged in the development of nature-based carbon credits, primarily in Southeast Asia. The company undertakes a diverse range of projects tailored to the characteristics of natural resources in each region, including forest conservation, paddy field management, mangrove reforestation, methane emission reduction from livestock, and biochar utilization. Additionally, Green Carbon leverages satellite data for site selection and monitoring of its projects.
In Vietnam, Green Carbon’s core initiative is the methane gas reduction project in rice paddies using Alternate Wetting and Drying (AWD)※4. Following the establishment of its Vietnamese branch in August 2024, Green Carbon has secured MOUs with 19 Vietnamese provinces, achieving the highest number among Japanese companies. In the Mekong Delta region of southern Vietnam, the company has become the first Japanese enterprise to participate in the government-led “1 Million Hectares Project,” working to achieve both decarbonization and improvement in rice yield and quality.
In recognition of these contributions and achievements in Vietnam’s decarbonization efforts, Green Carbon was invited to join the FIH Advisory Committee, which comprises leaders in Vietnam’s agriculture and food sectors, including the Ministry of Agriculture and Rural Development (MARD). Through this opportunity, the company will promote agricultural decarbonization while contributing to strengthening Vietnam’s food security and regional economic development.
◆ About the Food Innovation Hub
The Food Innovation Hub (FIH) is a global initiative proposed by the World Economic Forum (WEF) to transform food systems. The initiative aims to promote food system transformation in each country and region by scaling up innovative solutions. Vietnam was selected as one of the pilot countries for this initiative. While the country’s food and agriculture sector play a vital role in the national economy, it faces challenges in infrastructure development, institutional capacity, and human capital. Additionally, the sector confronts challenges such as climate change, shortage of advanced technology and skilled personnel, and intensifying international competition.
In response to these challenges, the Vietnam FIH was established based on the country’s existing initiative, the “Partnership for Sustainable Agriculture in Vietnam (PSAV).” Under the vision of “a more competitive, equitable, and sustainable food and agriculture sector,” the following initiatives are being promoted:
・Key Activities:
- Developing supportive policy environments to facilitate innovation
- Enhancement of public-private partnerships
- Development of knowledge and capabilities for innovation
- Establishment of new and strengthening of existing innovation pipelines
・Advisory Committee Role:
The Advisory Committee comprises domestic and international experts in agriculture, processing, value chains, and innovation. The committee reviews recommendations from sector-specific task forces and regional clusters to provide strategic guidance to the steering committee.
Committee members represent diverse organizations, including various departments of the Ministry of Agriculture and Rural Development (MARD), global corporations, research institutions, and startups with expertise in the agriculture and food sectors.
・Expected Outcomes:
In the short to medium term, the initiative is expected to reduce barriers to agricultural innovation, scale up innovation through public-private partnerships, and promote investment in priority innovations. Long-term expectations include improving the quality and competitiveness of Vietnam’s food and agriculture systems, reducing greenhouse gas emissions from the agricultural sector, and increasing income for farmers and agriculture-related businesses.
◆ Future Outlook
As a member of the Vietnam FIH Advisory Committee, Green Carbon will collaborate with the Vietnamese government and various partners to promote food system transformation. Specifically, the company will focus on generating carbon credits in the agricultural sector, with rice paddy methane reduction projects as its core initiative. By utilizing carbon credit revenue, the company will contribute to farmers’ income improvement through stable additional revenue streams. Furthermore, through the analysis of data collected from projects, including harvest yields, Green Carbon aims to develop climate-resilient and sustainable farming methods in the long term.
As a member of the FIH Advisory Committee, Green Carbon will maximize its experience and expertise to work towards achieving both sustainable agriculture in Vietnam and economic independence for farmers.
◯Viewing releases about our activities in Vietnam:
https://green-carbon.co.jp/en/tag/vietnam
※1：World Economic Forum (WEF)
The World Economic Forum, established in 1971 and headquartered in Geneva, Switzerland, is an international organization that provides a platform for collaboration among leaders from governments, businesses, and civil society to address global, regional, and industry challenges. The organization holds its annual meeting (known as the Davos Forum) in Davos, Switzerland, each January, bringing together global leaders from politics and business. Through public-private partnerships, the WEF promotes initiatives addressing global challenges such as climate change and economic inequality.
※2：Food Innovation Hub (FIH)
The Food Innovation Hub is a global initiative proposed by the World Economic Forum (WEF) to transform food systems. Through public-private partnerships across countries and regions, it aims to build sustainable food production systems. Vietnam was established as one of the pilot countries in 2023 and operates in cooperation with the Ministry of Agriculture and Rural Development (MARD). The initiative promotes comprehensive transformation in the food and agriculture sectors, focusing on the adoption of food technology and smart agriculture, support for agricultural digitalization, and measures to address climate change.
URL：https://fih.org.vn/index.php/lang-English
※3：1 Million Hectares Project
The 1 Million Hectares Project is a Vietnamese government initiative announced in November 2023, aimed at promoting high-quality, environmentally sustainable rice cultivation across one million hectares of rice paddies in the Mekong Delta region by 2030. Led by the Ministry of Agriculture and Rural Development (MARD), the project strives to achieve both environmental conservation and regional economic development through the implementation of sustainable agricultural technologies such as Alternate Wetting and Drying (AWD).
※4：Alternate Wetting and Drying (AWD) Irrigation
Alternate Wetting and Drying (AWD) is an irrigation technique where water levels in rice paddies serve as indicators to alternate between flooding and natural drying over several-day intervals. This method enables significant reduction in water usage compared to continuous flooding, thereby contributing to water resource conservation.
◆ About Green Carbon Inc.
CEO: Jun Okita
Location: IsaI AKASAKA607, 5-2-33 Akasaka, Minato-ku, Tokyo
Established: December 2019
Business Activities: Carbon credit creation and sales, agriculture-related business, environmental business, and ESG consulting
URL: https://green-carbon.co.jp/en/
◆ About Green Carbon’s Business
Under the vision “Saving the Earth Through the Power of Life,” Green Carbon provides comprehensive support for nature-based carbon credit generation, registration, and sales both domestically and internationally. The company also engages in agriculture-related businesses, research and development, and ESG consulting services.
The company’s operations have expanded from its core markets in Japan and Southeast Asia to Australia and South America, creating nature-based carbon credits through various initiatives including rice paddies, biochar, forest conservation, carbon farming, mangrove afforestation, and livestock methane reduction. In Japan’s domestic rice paddy sector, the company achieved a milestone in 2023 by obtaining the country’s first and largest J-Credit certification (approximately 6,220 tonnes) for rice paddies, with plans to expand to approximately 40,000 hectares (about 100,000 tonnes) in 2024. Additionally, Green Carbon offers “Agreen,” a one-stop platform service that streamlines the entire process from credit registration and application to sales, simplifying procedures and documentation to reduce workload for credit generators.
◆About GREEN CARBON JAPAN VIETNAM COMPANY LIMITED
CEO : Jun Okita
Location: 10th Floor, The Nexus Building, 34-3B Ton Duc Thang, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Established: August 2024
Business Activities: Carbon credit creation and sales, agriculture-related business
◆Follow Green Carbon on Social Media:
Youtube ：https://www.youtube.com/channel/UCYO4WnGOHDaVB1ikxheZasA
note ：https://note.com/green_carbon/
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Linkedin ：https://www.linkedin.com/company/green-carbon-inc/