~Japan’s Latest Decarbonisation Trends and Methods for Utilising Carbon Credits to Achieve Carbon Neutrality Targets~
Green Carbon, inc. (CEO: Jun Okita, hereinafter referred to as Green Carbon), which develops nature-based carbon credit creation and sales businesses, is pleased to announce that it participated in a pitch session and exhibited at a booth at the ‘2025 MUFG Startup Summit in OSAKA’ (hereinafter referred to as the event) hosted by Mitsubishi UFJ Financial Group, Inc. (hereinafter referred to as MUFG) in Kita Ward, Osaka Prefecture on Tuesday, 2 September 2025. More than 700 companies participated, and Green Carbon interacted with companies in the Kansai region towards the realisation of carbon neutrality. Green Carbon was also invited by MUFG to exhibit and speak at the 2025 MUFG Startup Summit in NAGOYA, held in Nagoya on Thursday, 18 July 2025, where it introduced the latest decarbonisation trends in Japan, the GX-ETS flow, and large-scale carbon credit creation projects utilising the JCM (Joint Crediting Mechanism).
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○See how it went on the day
◆Event Overview
This event is organised by MUFG to foster the creation of new business and open innovation ideas, and to provide opportunities for established companies and start-ups to connect. Held on Tuesday, 2 September at Umeda South Hall in Kita Ward, Osaka Prefecture, it became a large-scale event with approximately 80 exhibiting companies, over 700 participating companies, and attendance exceeding 1,000 people.
Event Name: 2025 MUFG Startup Summit in OSAKA
Date: Tuesday, 2 September 2025
Venue: Umeda South Hall
Organised by: Mitsubishi UFJ Financial Group, Inc.
Co-organised by: Kansai Innovation Centre, General Incorporated Association
Supported by: The Senshu Ikeda Bank, Ltd. · Development Bank of Japan Inc.
○Event Brochure
○Scenes from the Booth
○Venue Photo
◆The background to participation in this event and the content of the Green Carbon pitch session
Green Carbon is engaged in creating nature-based carbon credits, primarily in Southeast Asia, developing projects across a wide range of sectors including forest conservation, rice paddies, mangrove planting, reducing cattle emissions, and biochar projects. We develop carbon credit generation projects suited to the characteristics of each region’s natural resources. Furthermore, by utilising satellite data for site selection and monitoring, we achieve efficient and highly transparent project management.
Green Carbon’s track record cultivated in Southeast Asia was recognised, leading to an invitation to present at the ‘Japan-ASEAN Startup Business Matching Fair 2025’ hosted by MUFG in Bangkok, Thailand, in June 2025. The presentation covered methods for utilising carbon credits in Thailand. Against this backdrop of domestic and international initiatives, MUFG extended an invitation, resulting in our participation in this event.
At this event, Green Carbon shared concrete solutions for the growing interest in the Growth-Oriented Carbon Pricing Initiative, specifically focusing on the Green Growth Emissions Trading Scheme (GX-ETS). We discussed methods for utilising carbon credits and the latest developments in this area. We also outlined the Japan-China Joint Crediting Mechanism (JCM) (※1) promoted by Japan and presented our track record of collaboration with major emitting corporations. Participants responded positively, praising the presentation for offering practical solutions to the GHG emission reduction challenges faced by businesses.
○Photograph of CEO Okita taking the stage
◆Future Prospects
Green Carbon is undertaking large-scale development of nature-based carbon credit creation domestically, having established a network of approximately 80,000 hectares of farmland nationwide to date. Naturally, this includes farmers in Osaka Prefecture and the Kansai region. By collaborating with these farmers to create and sell nature-based carbon credits, we will return revenue to them and contribute to their income growth. Furthermore, we aim to contribute to decarbonisation by offering Green Carbon’s expertise to support the Kansai region and businesses in achieving their 2050 carbon neutrality targets. To this end, we actively participate in summits and events, presenting our work and raising awareness of Green Carbon, with the goal of building a solid foundation.
※１ JCM
The Joint Crediting Mechanism (JCM) is a scheme whereby Japan contributes to partner countries’ greenhouse gas emission reductions through the dissemination of its advanced decarbonisation technologies, utilising these reductions towards achieving the emission reduction targets of both countries. The Philippines commenced the JCM with Japan in January 2017, enabling the implementation of projects between the two nations.
◆Green Carbon Inc.
Representative: Jun Okita, CEO
Founded: 2019
Head Office: Hanzomon PREX North 9F, 2-3-2 Kojimachi, Chiyoda-ku, Tokyo
Business Activities: Carbon credit generation and sales, agricultural-related business, environmental-related business, and other related activities, including ESG consulting
URL ： https://green-carbon.co.jp/en/
◆Green Carbon Business Overview
Green Carbon operates with the vision of “Saving the Earth through the power of life,” offering end-to-end support for the creation, registration, and sales of nature-based carbon credits both domestically and internationally. In addition, the company is engaged in agriculture-related businesses, R&D projects, and ESG consulting services.
Its business footprint spans Japan and Southeast Asia, extending to Australia and South America, generating nature-based carbon credits from rice paddies, biochar, forest conservation, carbon farming, mangrove reforestation, and methane reduction from livestock.
In Japan, Green Carbon obtained the first and largest-ever J-Credit certification for rice paddies in 2023 (approximately 6,220 tons), and expanded the project to around 40,000 hectares (about 80,000 tons) in 2024.
Green Carbon also provides “Agreen”, a one-stop platform that streamlines the entire process from credit registration and application to sales, simplifying procedures and documentation while significantly reducing the workload for credit creators.
◆Social media
Carbon Credits Journal：https://biz-journal.jp/carboncredits/
Linkedin ：https://www.linkedin.com/company/green-carbon-inc/
Facebook：https://www.facebook.com/profile.php?id=61557429326458
X ：https://mobile.x.com/GreenCarbon2019
Wantedly：https://www.wantedly.com/companies/greencarbon2019
Youtube ：https://www.youtube.com/channel/UCYO4WnGOHDaVB1ikxheZasA
note ：https://note.com/green_carbon/