JP / EN

Vol.80 From Culture Studies to Carbon Solutions: Finding Meaning in Sustainability

Name : Nguyen Thuy Vy
Department/Position: Global Sourcing Unit / Survey and Validation team / Intern
Area of Expertise/Assigned Duties: Researching project potentials, preparing PDDs and supporting documents for verification and validation, managing Vietnam-based projects, and supporting business development
University: Nagoya University
Major/Studies: Linguistics and Cultural Studies
Reason for Joining Green Carbon : I was drawn to Green Carbon’s hands-on approach to connecting science with people. The company’s work with local farmers and communities in Asia showed me that sustainability can be both measurable and human-centered. I also wanted to grow in a fast-paced, international environment where I can use my language and communication skills to bridge Japan and Vietnam while contributing to real, on-the-ground impact.
Career Background: Graduated from Nagoya University in Japan-in-Asia Cultural Studies and continued to the Graduate School of Humanities, researching fan culture and social communication
Hobbies/How I Spend My Days Off: watching all-female theater troupe Takarazuka Revue, K-pop concerts, dramas and movies, cooking
Student Activities/Organizations: Teaching Assistant for NU Mirai Education Project, Organizer for Overseas Graduate School Seminar, Member of Nagoya University Feminism Research Society, English tutor
Social media : www.linkedin.com/in/thuy-vy-nguyen-572917269

Q. Please give us a brief introduction of yourself, including your career history. 

Greetings everyone! My name is Nguyen Thuy Vy, and I am a freshly graduated master’s student from Nagoya University. I majored in Japan-in-Asia Cultural Studies during my undergraduate studies and continued to explore the social dynamics of fan behavior and affective performativity in my master’s research. My academic work focuses on how people connect through media and culture, and it has gradually led me to think about how communication can inspire action on social and environmental issues.

At first glance, my research may seem far from sustainability, but I have always wanted to go beyond theory and apply my skills to solve real-world problems. Through volunteer activities like community trash cleanups in Vietnam and mentoring high school students in the NU Mirai Education Project on topics such as green energy and zero-waste cities, I developed a strong interest in how collective effort and local awareness can make a tangible difference.

These experiences shaped my belief that communication and collaboration are key to creating lasting impact. At Green Carbon, I hope to use my research and language skills to connect people across borders and help develop community-driven environmental solutions.

Q. What kind of work are you involved in? Please tell us about your job responsibilities. 

I’m involved in coordinating and documenting Green Carbon’s nature-based carbon credit projects, mainly focusing on rice cultivation (AWD projects) in Vietnam. My work connects our Japan headquarters and Vietnam team, ensuring each project meets both local implementation needs and international certification standards like Verra and Gold Standard.

I manage project documentation and data collection, including monitoring reports, emission calculations, and progress tracking, to make sure everything aligns scientifically and procedurally. I also work with provincial authorities, irrigation companies, and farmer cooperatives to organize training sessions and verify field results. Through this, I aim to contribute to Green Carbon’s mission of building credible, scalable solutions for sustainable agriculture and climate action in Asia.

Q.What made you want to work at Green Carbon?

Inspired by my father, who worked in solar energy, I grew up believing that business should benefit both people and the planet. When I discovered Green Carbon, I was impressed by its efforts to achieve carbon neutrality through nature-based solutions as well as its collaborative approach across Japan and Southeast Asia. Having lived and studied in both regions, I wanted to use my language and cultural knowledge to connect farmers, cooperatives, and institutions. The company’s combination of scientific precision and community-centered impact felt like the perfect place to grow.

For me, Green Carbon represents the bridge between research and real-world application, transforming knowledge into tangible action that empowers local communities while addressing global climate challenges.

Q. What do you find rewarding about your work? 

It is rewarding to see how our projects create both environmental and social impact. When farmers realize that small changes in water management can reduce emissions and improve efficiency, it connects the global concept of carbon credits to their everyday lives. Being part of that translation, from science and policy to real practice, is deeply meaningful.

When I first joined as an intern, I was impressed by how even interns were trusted with important tasks that directly contribute to real projects. I especially remember when my manager shared photos of rice fields in Vietnam and the Philippines, reminding us that every document we prepare supports real farmers on the ground. That moment reaffirmed my desire to grow with Green Carbon and continue contributing long-term.

Q. What challenges have you faced so far? 

Coordinating among different stakeholders across Japan and Vietnam can be challenging, especially with cultural, linguistic, and policy differences. Each province has its own priorities, so aligning them under one project timeline takes patience and clear communication.

Maintaining data accuracy in large-scale field projects is also demanding, as conditions vary across regions. Balancing scientific precision with on-site realities is an ongoing learning process. Additionally, as we expand in Vietnam, I work on business development plans and need to stay updated on carbon market trends and policy changes to ensure our projects remain aligned with both national and international sustainability goals.

Q. What would you like to take on in the future?

In the future, I want to expand my involvement beyond AWD rice cultivation into afforestation, biochar, and mangrove restoration projects. Each of these areas has the potential to bring together environmental, social, and economic benefits, and I want to help design them in ways that are both scientifically sound and locally meaningful.

I am especially interested in integrating these different project types under a unified digital MRV platform to create transparent systems for tracking impact across ecosystems. By contributing to such multi-sector projects, I hope to strengthen Green Carbon’s role in sustainable land management and climate resilience throughout Asia.

Q. Finally, please give a message to those who want to work at GreenCarbon. 

Green Carbon is an ideal place for people who enjoy learning and growing in a fast-paced environment. Every day brings new challenges, and you will constantly discover new things, from technical project design to international collaboration. Even if you start from zero, there is always someone ready to support you.

The team is diverse, kind, and globally connected, making it easy to share ideas and work together. If you are curious, adaptable, and passionate about sustainability, you will find Green Carbon a truly inspiring and rewarding place to build your career.

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